From the Vault

Work Showcase

Retention lives in the product. I design the flows, states and systems that get people to the moment your product clicks. I draw on 3 years of designing AI products and on enterprise work where mistakes were expensive.

GalleryCase Studies
Designing clarity into a new food business model — so the website sells without over-explaining

Designing clarity into a new food business model — so the website sells without over-explaining

Showing how Hotplate works by putting real chefs, real drops, and the interface front and center.

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Building Enterprise-Scale Design Systems for Multiple Product Suites

Building Enterprise-Scale Design Systems for Multiple Product Suites

User research, ecosystem audits, tokenisation strategy, and GenAI-focused component design for cross-platform enterprise systems — built to scale across multiple product suites, development teams, and real-world user environments.

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Building an enterprise complaints portal without sacrificing compliance or human judgment.

Building an enterprise complaints portal without sacrificing compliance or human judgment.

Product design, UX strategy, and AI-assisted workflow design for a complaints management and investigation platform — bringing structure and speed to how product issues are captured, triaged, and resolved across manufacturing and regulatory teams.

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Making trading education feel credible in a category built on hype.

Making trading education feel credible in a category built on hype.

Brand identity, learning platform design, website, and copywriting for a stock market education academy built by two professional traders who believe strong fundamentals beat signals and shortcuts.

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Brand and product narrative for a cybersecurity company

Brand and product narrative for a cybersecurity company

Brand identity refresh, product strategy, and investor communication for a company building forensic investigation and criminal intelligence tools — founded by professionals from the Indian military and national cybercrime units.

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Designing a research platform for PE/VCs where investment data becomes a decision.
Whitelabelled

Designing a research platform for PE/VCs where investment data becomes a decision.

An AI-powered investment research platform built for a VC/PE firm — where analysts move between raw data, synthesis, and published insight without switching tools.

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The Complexity Gap

You know the product and industry inside out. The people buying or using it bring different levels of knowledge and experience. The work is in making that complexity manageable throughout the product—helping beginners get started, supporting people as their needs grow, and giving experts the depth and control they need.

The Retention Gap

Getting someone to try a product is one thing. Becoming part of their day-to-day workflow is another. That comes down to how well it helps them do their job—how naturally it fits into their work, how much easier it makes important tasks, and whether it gives them a reason to keep using it.

The Growth Gap

The business moves forward, but the experience doesn’t always keep up. The story reflects an earlier stage, the website struggles with new content, and the product feels different depending on where you are. Growth, engineering, business, and design teams spend more time explaining, fixing, and working around the gaps. It gets frustrating for everyone.
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