Design Systems
Keep what makes it yours. Build on it.
I build design systems for brands, websites, and products—giving your team shared foundations, reusable patterns, and clear guidance as the work grows. Depending on what you need, I start with your brand and how it shows up, or your product and how people use it.
Let’s talk about your system
Flighty
Where I come in
More people are making things. Keeping them together gets harder.
A new page feels slightly off-brand. The same component gets rebuilt. Figma and the live experience stop matching. Your team spends time figuring out decisions that should already be clear.
What I look for
Where consistency starts to slip.
The brand changes from place to place
The website, product, and presentations share a logo, but the type, colour, imagery, and layout feel like separate decisions.
Every page starts from scratch
Teams rebuild familiar sections because there aren’t useful patterns to work from—or enough guidance to adapt them.
Components don’t cover real use
The basics are there, but longer content, different roles, errors, and smaller screens still need working out.
Design and the build drift apart
Updates happen in different places. What’s in the library no longer matches what people see and use.
The reasoning lives in someone’s head
People can find the component, but don’t know when to use it, how to change it, or why it works that way.
The system struggles to keep up
New needs lead to more exceptions. Your team and AI tools need clearer rules to build on what’s already there.
Two starting points
I start with what the system needs to support.
Some systems begin with a brand that needs a more consistent expression. Others begin with a product that needs shared patterns and behaviour. When the work spans both, I connect them.
Brand & website
Carry the identity into everyday use.
I start with your brand’s visual language and how it should work across pages, content, and formats. Then I shape the foundations, sections, and templates your team can use without redesigning everything.
Product
Build around how people use the product.
I start with your users, workflows, and product requirements. Then I shape the tokens, components, and interaction patterns that help your team design and build consistently.
My process
From shared decisions to a working system.
Choose your starting point
01 / Audit
Start with the product your team is building.
I review the product, libraries, and key workflows with your team. We identify what’s useful, what’s repeated, and where the system falls short.
Typical outputs:
- 01Product and component inventory
- 02Design and code consistency review
- 03Gaps across key workflows
- 04Agreed priorities and scope
02 / Foundations + tokens
Give the system a shared structure.
I organise the visual foundations and tokens around the product’s needs, with naming and logic that make sense to design and engineering.
Typical outputs:
- 01Visual foundations
- 02Token structure and naming
- 03Themes and modes where needed
- 04Accessibility requirements
03 / Components + patterns
Work through the behaviour as well as the screen.
I build components and patterns around real tasks, including the roles, states, and edge cases that shape how the product works.
Typical outputs:
- 01Reusable component library
- 02Variants and interaction states
- 03Patterns for key workflows
- 04Responsive behaviour
04 / Documentation + code
Carry the decisions into implementation.
I document usage, behaviour, and constraints, then work with your engineers to connect the design library with what gets built.
Typical outputs:
- 01Usage and behaviour guidelines
- 02Design-to-code component mapping
- 03Context for AI-assisted builds
- 04Implementation notes and examples
05 / Validate + rollout
Put the system to work in real flows.
We apply the system to agreed product areas, review the build, and address gaps. Your team gets guidance for adopting and maintaining it.
Typical outputs:
- 01Application to priority product flows
- 02Design and implementation reviews
- 03Team walkthrough
- 04Contribution and maintenance guidance
01 / Review
Understand the brand in use.
I review the identity, website, and existing materials to see what holds together and where teams are having to improvise.
Typical outputs:
- 01Review of the brand and its applications
- 02Website and template inventory
- 03Inconsistencies and missing patterns
- 04Agreed priorities and scope
02 / Foundations
Make the visual decisions clear.
I turn the identity into practical rules for type, colour, spacing, imagery, and layout—so it works across real content and screen sizes.
Typical outputs:
- 01Typography, colour, and spacing foundations
- 02Layout and imagery guidance
- 03Responsive and accessibility considerations
- 04Variables and tokens where needed
03 / Sections + templates
Give the team useful things to build with.
I create reusable sections and templates around the content you publish. We work through how they can adapt while keeping the brand recognisable.
Typical outputs:
- 01Website components and sections
- 02Page and content templates
- 03Variants for different content needs
- 04Responsive layouts and examples
04 / Guidance + implementation
Make it easier to use and build.
I document how the pieces work together, where there’s flexibility, and what needs to stay consistent. I work through implementation with the people building and maintaining the site.
Typical outputs:
- 01Usage guidelines and examples
- 02Content and layout rules
- 03Design-to-build notes
- 04Context for AI-assisted workflows
05 / Apply + rollout
See how it holds up in use.
We apply the system to agreed pages and materials, refine what doesn’t fit, and give your team a clear way to keep working with it.
Typical outputs:
- 01Application to priority pages or materials
- 02Visual and responsive reviews
- 03Team walkthrough
- 04Maintenance and update guidance
How I think about the work
The system should carry the thinking forward.
Your team should understand what to use, why it works, and how to build on it. The foundations need to hold together while leaving room for different content, new features, and changing needs.
- 01
Start with your context
I work from your brand, industry, and the way people use what you make. Those details shape the system’s rules and where it needs flexibility.
- 02
Make room for real situations
I work through different content, screen sizes, roles, and states. The system needs to hold up beyond the examples it was first designed around.
- 03
Connect design with the build
I work with the people implementing the system so naming, structure, and behaviour stay aligned with what your team can maintain.
- 04
Give AI the context to build well
I make design rules, patterns, and usage guidance explicit, so AI-assisted work can move faster while staying aligned with your brand, user experience, and business and engineering goals.
- 05
Make it usable after handoff
I include examples, documentation, and guidance for making changes. Your team should feel confident using the system and taking it further.
Ways to work together
Review what’s there, build what’s missing, or keep it growing.
These engagements can follow a brand and website approach, a product approach, or bring both together.
Audit
Design System Audit
For teams with existing foundations or libraries that aren’t quite supporting the work. I help you see where things have drifted and what needs attention first.
What’s included:
- 01Review of foundations, libraries, and real applications
- 02Gaps in consistency, usability, and documentation
- 03Findings prioritised by impact and effort
- 04Clear recommendations and next steps
Build
System Build or Refresh
For teams creating a system or reworking one they’ve outgrown. We define the scope around what your brand, website, or product needs.
What’s included:
- 01Agreed goals, scope, and rollout priorities
- 02Visual foundations, tokens, and usage rules
- 03Reusable components, patterns, and templates
- 04Documentation for your team and AI-assisted workflows
- 05Implementation guidance and reviews in real use
Ongoing
Ongoing System Support
For teams that need the system to evolve alongside their work. I stay involved as new pages, features, and requirements come up.
What’s included:
- 01Dedicated time around monthly system priorities
- 02New components, patterns, and templates
- 03Updates to foundations and documentation
- 04Regular reviews and implementation support
Testimonials
From people I’ve built things with.
She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.
Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.
She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception. She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.
Founder & CEO, Shweta Labs (IIT Bombay)
Daniel G Bright, Founder, Bright Studios
Shubh Agrawal, Head of Growth, Valley
Adriano Reis, Founder, Ancorpoint Studio
Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startupFrequently asked questions
The things people actually ask, answered plainly.
It can support any of the three. For brand and website work, I focus on visual foundations, sections, templates, and consistent application. For products, I focus on components, interactions, and behaviour. We can combine the approaches when needed.
Per project. I look at the scope and what you’re trying to achieve, then recommend the structure that suits it best. One-time project fees generally work well. I also take on monthly retainers for 2–3 months, with each month scoped to a set goal.
An established identity gives us a starting point. If positioning or the identity itself still needs work, we can scope that through my branding service before developing the system.
Yes. I review what your team uses and build from the parts that work. The scope might be a cleanup, missing components, better documentation, or a wider refresh.
Yes. We can start with a set of priority pages or workflows, apply the system there, and extend it as new needs come up.
The system gives AI tools explicit foundations, reusable patterns, and guidance to work from. I help organise that context around your team’s workflow and review how it translates into the resulting designs and builds.
Yes, in the way that suits your team. I can build the system so it works with AI tools like Claude, Codex and VS Code, in Figma and Storybook, and in the tech stack you’ve chosen: React, HTML/CSS/JS, iOS, Svelte and more. I can also work with your developers on design-to-code alignment, behaviour and build reviews. We agree on the scope at the start, with any development deliverables defined separately.
You get the agreed libraries, templates, documentation, and a walkthrough. We also establish how the system should be updated, with ongoing support available if your team needs it.